7 Pillars of Ultimate Drug Success | by Christine Boers-Doets

7 PILLARS OF ULTIMATE DRUG SUCCESS

Have you put them all in place?

Consume + Manage + Launch + Obtain + Institute + Generate + Research

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Ultimate Drug Success Formula

Below is my 7-PILLARS of Ultimate Drug Success Formula. All my years of experience are put together in the 7 Pillars. 

This 7-PILLARS of Ultimate Drug Success Formula really is the key to how my business has been able to serve stakeholders on such a high level. I’m able to be there for you …just the way I always dreamed about.

You see a chain here. This is exactly what reverse-engineered Drug Success is about. The brainstorm will be this way, the execution exactly the opposite way. But you need the direction first so you know what you are working toward. These 7 pillars of the DRUG SUCCESS CHAIN are exactly what my 7-Pillars of Ultimate Drug Success Formula is about. 

START BUILDING DRUG SUCCESS WITH THESE 3 PILLARS:

PILLAR #1

CONSUME THE DRUG

Reverse-engineering means: begin with the end in mind. The end is the outcome of the patient on prescription drugs – the consuming phase. The patients’ outcome is the highest outcome possible. For the highest possible outcome, the patient requires full drug dose on time. By applying reverse-engineering from the very first moment a drug is used in humans, you immediately have a head start.





This is for you if you are searching for measures that support the consumption of oncology drugs

PILLAR #2
MANAGE ADVERSE EVENTS

To be able to let the patient CONSUME the drug as long as needed and full dose on time, some experience has to be available about interventions that have been effective in MANAGING ADVERSE EVENTS. Patients and their social support system need to be trained about prophylactic and reactive adverse event measures. The longer the patient can benefit from life-sustaining drugs (CONSUME), the better his outcome will be. Managing adverse events becomes much easier when you approach them systematically.



This is for you when you want to
dig deep into
side effect management

PILLAR #3

LAUNCH THE DRUG

To be able to MANAGE ADVERSE EVENTS effectively and preferably at an early stage, they need to be investigated before LAUNCHING it to a broader audience. It is common to start investigating the adverse events just before FDA/EMA registration, or more commonly, afterward. Then all the material is already written and a negative statement is made: again a drug is developed with undesirable and hard to treat adverse events. A drug that no one wants to prescribe to patients because it will soon or later bring trouble in the form of adverse events and extra costs. This can be done much better!

This is for you when you want to
launch a drug and achieve 80% of the results with 20% of the efforts

UNLEASH THE POTENTIAL OF PRESCRIPTION DRUGS

WITH THESE 4 PILLARS:

PILLAR #4

OBTAIN LUMINARY

To be able to LAUNCH A DRUG with ease, you first want to become one of the luminaries in the field of Drug Success. Those who OBTAIN THE LUMINARY STATUS are truly thought leaders and an example to others in their industry. Attainment of this status will not only be meaningful for the individual, but to their peers, company and other organizations.






This is for you when you are making decisions about a certain drug and its application

PILLAR #5

INSTITUTE ADVISORY

To be able to INSTITUTE ADVISORY, the IDEAL INTERDISCIPLINARY PRESCRIBING TEAMS of a certain drug need to be GENERATED & TRAINED about prescription drugs’ specific needs. To be able to unleash the potential of prescriptions drugs, it is required to approach prescription drugs and everything around it in an INTERDISCIPLINARY setting.






This is for you when you are making decisions about a certain drug and its application

PILLAR #6

GENERATE iTEAMS

To be able to GENERATE IDEAL INTERDISCIPLINARY PRESCRIBING TEAMS, it is good to know which adverse events need to be explored and researched extensively. Based on this knowledge, the Adverse Event Experts and Adverse Event Masters can be selected and a team formed around them. The selected adverse events that have the most impact on Drug Success need to be RESEARCHED first so you have evidence to build on and guidance where you can improve your Drug Success.

This is for you when you are making decisions about a certain drug and its application

PILLAR #7

RESEARCH ADVERSE EVENTS

To be able to RESEARCH ADVERSE EVENTS, you need to know which adverse events affect the quality of life and treatment (dis-)continuation the most, so you can focus on those first. Ideally, adverse event exploration studies should already be performed during phase I and II research, when the first patients are consuming a drug for the very first time.



This is for you when you are making decisions about a certain drug and its application

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